Recycling Campaign By Nokia

Nokia is going to conduct a camaign related to the concept of recycling.The campaign will be launched from Thursday (January 1) named 'Take Back' encouraging mobile phone users to dispose of their used handsets and accessories, regardless of the brand, at any of the recycling bins set up across Nokia priority dealers and Nokia care centres.The ‘Take back’ campaign mainly aims to increase awareness of the concept of recycling.For each handset dropped into recycling bins, Nokia will be planting a tree, besides giving gifts to people participating in its campaign.

"We have laid out a robust recycling infrastructure across the country with over 1,300 recycling bins installed at our centre across India. We work with qualified recyclers around the world to ensure proper end-of-life treatment of used devices,” said Nokia India Vice-President and Managing Director D. Shivakumar. As part of its initiative to educate mobile phone users on the importance of recycling of e-waste, India’s top mobile phone seller will begin the initiative from Delhi and then gradually roll out the programme in phases across the country.

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